Adelaide Research & Scholarship
Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/48035
| Type: | Journal article |
| Title: | Healthy Skepticism’s new AdWatch: understanding drug promotion |
| Author: | Mansfield, P. |
| Citation: | Medical Journal of Australia, 2003; 179(11/12):644-645 |
| Publisher: | Australasian Med Publ Co Ltd |
| Issue Date: | 2003 |
| ISSN: | 0025-729X |
| Statement of Responsibility: | Peter R. Mansfield |
| Abstract: | The AdWatch section of the Healthy Skepticism website (www.healthyskepticism.org/adwatch.asp) aims to improve medical decision-making by illuminating the techniques used in drug advertising. AdWatch draws on 20 years of dialogue about drug promotion plus ideas from many disciplines, especially logic, psychology and marketing. |
| Description: | The document attached has been archived with permission from the editor of the Medical Journal of Australia. An external link to the publisher’s copy is included. |
| Published version: | http://www.mja.com.au/public/issues/179_11_011203/man10667_fm.html |
| Appears in Collections: | Aurora harvest 6 General Practice publications |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| hdl_48035.pdf | Published version | 91.96 kB | Adobe PDF | View/Open |
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