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Type: Conference paper
Title: Driver or passenger? The link between marketing and continuous improvement?
Author: Plewa, C.
Low, D.
Sloan, T.
Citation: Proceedings of the 9th International CINet Conference: Radical Challenges in Innovation Management, 2008;. pp.1-11
Publisher: CIN
Publisher Place: www
Issue Date: 2008
Conference Name: International CINet Conference (9th : 2008 : Valencia, Spain)
RMID: 0020085145
Appears in Collections:Business School publications

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