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Type: Journal article
Title: An integrated model of buyer-seller relationship performance in agribusiness: The partial least squares approach
Author: Gyau, Amos
Spiller, Achim
Citation: Journal on Chain and Network Science, 2009; 9(1):25-41
Publisher: Wageningen Academic Publishers
Issue Date: 2009
ISSN: 1569-1829
School/Discipline: School of Agriculture, Food and Wine
Statement of
Amos Gyau and Achim Spiller
Abstract: In this paper, we provide an integrated model for the business relationship performance between Ghanaian exporters and European importers of fresh fruit and vegetables. Twelve hypotheses, which explore the relationships between various dimensions of inter-firm relationship performance and its antecedents are formulated and tested based on 101 interviews with fresh fruit and vegetable exporters in Ghana. Using the Partial Least Squares statistical technique, ten out of the twelve hypotheses formulated were supported. The results of the study confirm most of the findings from previous studies on the subject, while new insights on the relationship between the variables used in the study are also revealed. We conclude that an integrated model, which combines both the financial and the non-financial relationship performance dimensions can provide a more realistic understanding of the relationship between the exporters and the importers than partial models which may conceal the effects of the relationships between the former and the latter.
Keywords: partial least squares ; relationship performance ; fresh fruit and vegetable ; Ghana ; Europe
RMID: 0020091521
DOI: 10.3920/JCNS2009.x145
Appears in Collections:Agriculture, Food and Wine publications

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