Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/53198
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Type: Journal article
Title: Beliefs about fast food in Australia: A qualitative analysis
Author: Dunn, K.
Mohr, P.
Wilson, C.
Wittert, G.
Citation: Appetite, 2008; 51(2):331-334
Publisher: Elsevier BV
Issue Date: 2008
ISSN: 0195-6663
1095-8304
Statement of
Responsibility: 
Kirsten I. Dunn, Philip B. Mohr, Carlene J. Wilson and Gary A. Wittert
Abstract: The consumption of energy-dense fast foods has been implicated as a causal factor in the development of obesity. The development of strategies to modify food choice behaviour requires an understanding of the behaviour and the driving factors. This study examined the rationale behind decisions to either choose or avoid fast foods. Drawing partly on the Theory of Planned Behaviour (Ajzen, (1988)), a qualitative design was employed to examine the beliefs and perceptions associated with fast-food consumption within an Australian sample. Findings provided an indication that positive affective reactions to fast food, convenience, and self-serving cognitions may override cognitive analyses of the longer-term health risks associated with frequent fast-food consumption.
Keywords: Attitudes; Fast food; Theory of Planned Behaviour
RMID: 0020081354
DOI: 10.1016/j.appet.2008.03.003
Appears in Collections:Psychiatry publications

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