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|Title:||How well do traditional theories explain the internationalisation of service MNEs from small and open economies? - Case: national telecommunication companies|
|Citation:||MIR: Management International Review, 2009; 49(1):121-143|
|Publisher:||Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH|
|Riku Laanti, Fred McDougall and Georges Baume|
|Abstract:||This paper discusses international market and operation strategies of service MNEs from small and open economies (SMOPECs). The focus in the analysis will be on the special challenges that these type of companies face in their internationalisation process. A conceptual framework and propositions are developed based on earlier research of internationalisation of manufacturing companies and companies in different service sectors. A multicase study of four service MNEs, which are telecommunications operators (telcos), is used to illustrate and test the propositions. International processes of the case companies deviate in many areas from those suggested by traditional theories, especially their market strategies. Several industry specific characteristics played an important part in this, as they further enhanced many challenges common to internationalising companies from smaller countries.|
|Keywords:||Internationalisation Process; Market Strategy; Operation|
|Appears in Collections:||Business School publications|
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