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|Title:||Fostering graduate attributes and experiential learning through web based primary research|
|Citation:||Marketing: Shifting the focus from mainstream to offbeat / Daniela Spanjaard, Sara Denize and Neeru Sharma (eds.):www1-www6|
|Conference Name:||Australian & New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.)|
|Abstract:||The themes of experiential learning and generic graduate attributes are currently topical amongst university educators. Graduate attributes run the risk of being considered as an amorphous wish list that educators have difficulty practically contributing to, while it is tempting to leave experiential learning to the end of a program. This paper demonstrates how it is possible to deliver both without leaving the classroom through the use of a web based survey tool and a hierarchical framework of graduate attributes.|
|Appears in Collections:||Aurora harvest 5|
Business School publications
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