Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/54698
Type: Conference paper
Title: Is there more information in best worst choice data? Using the variance-covariance matrix to consider consumer heterogeneity
Author: Mueller, S.
Rungie, C.
Goodman, S.
Lockshin, L.
Cohen, E.
Citation: Proceedings of the 4th International Conference of the Academy of Wine Business Research, 17-19 July, 2008;
Publisher: AWBR
Publisher Place: Italy
Issue Date: 2008
Conference Name: International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
Statement of
Responsibility: 
Mueller, S., Rungie, C., Goodman, S., Lockshin, L. and Cohen, E.
RMID: 0020084990
Description (link): http://academyofwinebusiness.com/?page_id=230
Appears in Collections:Business School publications

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