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|Title:||Is there more information in best worst choice data? Using the variance-covariance matrix to consider consumer heterogeneity|
|Citation:||Proceedings of the 4th International Conference of the Academy of Wine Business Research, 17-19 July, 2008;|
|Conference Name:||International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)|
|Mueller, S., Rungie, C., Goodman, S., Lockshin, L. and Cohen, E.|
|Appears in Collections:||Business School publications|
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