Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/56504
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Type: Journal article
Title: Linking stakeholder salience with mobile services diffusion
Author: Troshani, I.
Rao Hill, S.
Citation: International Journal of Mobile Communications, 2009; 7(3):269-289
Publisher: Inderscience Publishers
Issue Date: 2009
ISSN: 1470-949X
1741-5217
Statement of
Responsibility: 
Indrit Troshani and Sally Rao Hill
Abstract: Using qualitative evidence from the Australian mobile telecommunications industry, this study employs social network theory to show how organisational stakeholders can use their salience to affect network interaction dynamics to influence mobile services diffusion. We found that carriers' definitive leverage brand loyalty to become influential stakeholders. Industry associations have ineffectively undertaken diverse mechanisms for achieving power for themselves and mobile end-users while the government regulator has successfully undertaken co-regulation to fulfil its end-user protection objectives. Our analysis explains, at least partially, the limited diffusion of mobile services in Australia.
Keywords: Australia; mobile communications; mobile content; mobile services diffusion; organisational networks; social network theory; stakeholder salience; brand loyalty; end user protection; regulation
RMID: 0020090492
DOI: 10.1504/IJMC.2009.023672
Appears in Collections:Business School publications

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