Please use this identifier to cite or link to this item:
|Title:||We play the same game, but do we share the same passion? A comparison of French and Australian emotional rections during sport events|
|Citation:||Proceedings of the Australian & New Zealand Management Acadmey (ANZMAC) Annual Conference : Sustainable management and marketing conference, 2009: pp.1-9|
|Conference Name:||ANZMAC Conference (2009 : Melbourne, Australia)|
|Charles Bal, Pascale Quester and Carolin Plewa|
|Abstract:||Despite their omnipresence in sports events and their key role in attracting patrons to sporting events, sport-related emotions have not been extensively studied. Examining the two dimensions of valence and intensity, this paper compares the emotional reactions of two groups of French and Australian spectators during two major events of the world tennis calendar: Roland Garros and the Australian Open. This paper provides evidence that French and Australian patrons experienced comparable emotions, and explains the differences observed. Contrary to our expectations, data reveal that emotions affect the formation of attitude toward both events differently.|
|Keywords:||Sport; Fan; Event; Emotion; Cross National|
|Appears in Collections:||Business School publications|
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.