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Type: Conference paper
Title: We play the same game, but do we share the same passion? A comparison of French and Australian emotional rections during sport events
Author: Bal, C.
Quester, P.
Plewa, C.
Citation: Proceedings of the Australian & New Zealand Management Acadmey (ANZMAC) Annual Conference : Sustainable management and marketing conference, 2009: pp.1-9
Publisher: Monash University
Publisher Place: Australia
Issue Date: 2009
Conference Name: ANZMAC Conference (2009 : Melbourne, Australia)
Statement of
Charles Bal, Pascale Quester and Carolin Plewa
Abstract: Despite their omnipresence in sports events and their key role in attracting patrons to sporting events, sport-related emotions have not been extensively studied. Examining the two dimensions of valence and intensity, this paper compares the emotional reactions of two groups of French and Australian spectators during two major events of the world tennis calendar: Roland Garros and the Australian Open. This paper provides evidence that French and Australian patrons experienced comparable emotions, and explains the differences observed. Contrary to our expectations, data reveal that emotions affect the formation of attitude toward both events differently.
Keywords: Sport; Fan; Event; Emotion; Cross National
RMID: 0020094541
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Appears in Collections:Business School publications

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