Please use this identifier to cite or link to this item:
|Title:||Intensity and sponsorship attitudinal outcomes: A closer look at how emotions affect sponsorship effectiveness|
|Citation:||EMAC 38th Conference : Audencia Nantes, France, 26-29 May 2009 : conference proceedings / Helfer, J.-P. and Nicolas, J.-L.|
|Conference Name:||European Marketing Academy Conference (38th : 2009 : Nantes, France)|
|Appears in Collections:||Business School publications|
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.