Please use this identifier to cite or link to this item:
Type: Conference paper
Title: Intensity and sponsorship attitudinal outcomes: A closer look at how emotions affect sponsorship effectiveness
Author: Plewa, C.
Citation: EMAC 38th Conference : Audencia Nantes, France, 26-29 May 2009 : conference proceedings / Helfer, J.-P. and Nicolas, J.-L.
Publisher: Audencia
Publisher Place: CD
Issue Date: 2009
Conference Name: European Marketing Academy Conference (38th : 2009 : Nantes, France)
Statement of
Carolin Plewa
RMID: 0020094505
Appears in Collections:Business School publications

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