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|Title:||The power of identification: using uses and gratification theory to understand the effects of brand placement within reality television|
|Citation:||Proceedings of the 38th European Marketing Academy Conference (EMAC 2009)|
|Publisher:||Audencia Nantes School of Management|
|Conference Name:||European Marketing Academy Annual Conference (38th : 2009 : Nantes, France)|
|Appears in Collections:||Aurora harvest|
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