Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/58020
Type: Conference paper
Title: Competitive benefits: An outcome approach to marketing in the new economy
Author: Goodman, S.
Citation: British Academy of Management Conference Proceedings, 2003.
Publisher: BAM
Publisher Place: Harrogate
Issue Date: 2003
Conference Name: British Academy of Management Conference (2003 : Harrogate, U.K.)
Rights: Copyright status unknown
RMID: 0020096409
Appears in Collections:Business School publications

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