Please use this identifier to cite or link to this item:
Type: Conference paper
Title: Decomposing county of origin dimensions for services: An investigation into perceptions of service quality in a transnational setting
Author: Stanton, M.
Crouch, R.
Citation: The Australian and New Zealand Marketing Academy (ANZMAC) Conference: Sustainable Management and Marketing, 30 November-2 December 2009; 9p.
Publisher: Monash University
Publisher Place: Australia
Issue Date: 2009
Conference Name: The Australian and New Zealand Marketing Academy Conference (2009 : Melbourne, Australia)
Statement of
Matt Stanton, Roberta Veale
Keywords: country of origin; cross national; culture; consumer perceptions; service quality; servicescape
Rights: Copyright status unknown
RMID: 0020094845
Published version:
Appears in Collections:Business School publications

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