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Type: Book chapter
Title: A study of trust, commitment and satisfaction across research-industry relationships
Author: Medlin, C.
Plewa, C.
Citation: Trust, globalisation and market expansion, 2009 / Aurifeille, J., Medlin, C., Tisdell, C. (ed./s), pp.119-132
Publisher: Nova Science Publishers
Publisher Place: New York, USA
Issue Date: 2009
ISBN: 9781607418122
Editor: Aurifeille, J.
Medlin, C.
Tisdell, C.
Statement of
Christopher Medlin and Carolin Plewa
Abstract: The role of trust, commitment and satisfaction in a buyer-supplier relationship are examined within an interaction framework, so that effects between firms from each side of a buyer-supplier relationship are modelled. An empirical study is undertaken in the context of firms commercialising products (buyers) with university research entities (suppliers). By examining both sides of the relationship an understanding is developed of how interaction and perceptions of trust and commitment influence the other party's level of commitment and satisfaction in the relationship. An ordering effect is found where the actions of the suppliers influence the perceptions of the buyers. This ordering reflects the direction of intellectual property flow. Further research is required to determine the causes of this ordering effect.© 2009 Nova Science Publishers, Inc.
Description: Nova Science Publishers © Copyright 2009
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Appears in Collections:Aurora harvest
Business School publications

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