Adelaide Research & Scholarship
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https://hdl.handle.net/2440/61308
| Type: | Journal article |
| Title: | Cause sponsorship: a study on congruence, attribution and corporate social responsibility |
| Author: | Geue, M. Plewa, C. |
| Citation: | Journal of Sponsorship, 2010; 3(3):228-241 |
| Publisher: | Henry Stewart Publications LLP |
| Issue Date: | 2010 |
| ISSN: | 1754-1360 |
| Statement of Responsibility: | Melissa Geue and Carolin Plewa |
| Keywords: | Cause sponsorship corporate social responsibility (CSR) congruence attribution |
| Rights: | © Henry Stewart Publications |
| Appears in Collections: | Aurora harvest Business School publications |
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