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Type: Journal article
Title: Cause sponsorship: a study on congruence, attribution and corporate social responsibility
Author: Geue, M.
Plewa, C.
Citation: Journal of Sponsorship, 2010; 3(3):228-241
Publisher: Henry Stewart Publications LLP
Issue Date: 2010
ISSN: 1754-1360
Statement of
Melissa Geue and Carolin Plewa
Keywords: Cause sponsorship
corporate social responsibility (CSR)
Rights: © Henry Stewart Publications
Appears in Collections:Aurora harvest
Business School publications

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