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Type: Conference paper
Title: World Wide Web versus mail surveys: A comparison and report
Author: Medlin, C.
Roy, S.
Chai, T.
Citation: Marketing in the third millennium: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), held in Sydney, New South Wales 28 November - 1 December 1999 / J. Cadeaux & M. Uncles (eds.).
Issue Date: 1999
ISBN: 073340572X
Conference Name: Australia and New Zealand Marketing Academy Conference (1999 : Sydney, N.S.W)
Statement of
Christopher Medlin, Subroto Roy and Theong Ham Chai
Abstract: This paper compares two survey methodologies. The mechanics of running a World Wide Web survey are described and the advantages and disadvantages of this technique are compared with a mail survey. In addition, an experiment comparing a World Wide Web and a mail survey of firms working internationally in the computer software industry is reported. Implications for future survey research using the World Wide Web are elaborated.
Rights: Copyright status unknown
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Appears in Collections:Aurora harvest
Business School publications

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