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Type: Thesis
Title: Consumer responses to key environmental attributes in the retailscape.
Author: McOmish, Margaret
Issue Date: 2007
School/Discipline: School of Commerce
Abstract: This thesis develops and tests a new conceptual framework - the proposed 'Model of consumer response to retailscapes’. It integrates theories from environmental psychology, urban design and architecture, as applied to a retail environment, termed retailscape in this thesis. This research contributes to the marketing literature by adopting a broader conceptualisation of the retailscape by acknowledging the multidimensional and multilayered nature of the retail environment, encompassing both spatial and temporal properties. The results show that the environmental attribute of 'social spaces’ had both direct and indirect influences on consumers’ behavioural responses.
Dissertation Note: Thesis (Ph.D.) -- University of Adelaide, School of Commerce, 2007
Keywords: consumer behavior Australia case studies; marketing research Australia case studies; shopping centers Australia
Description: Title page, table of contents and abstract only. The complete thesis in print form is available from the University of Adelaide Library.
Appears in Collections:Research Theses

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