Please use this identifier to cite or link to this item:
Type: Conference paper
Title: Front of package nutritional icons and their influence on adolescent consumers' attitude towards and purchase intentions of packaged food
Author: Stokes, M.
Goodman, S.
Rao Hill, S.
Citation: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2010), 'Doing more things less', held the the University of Canterbury, 29 Nov-1 Dec 2010 / P. Ballantine and J. Finsterwalder (eds.): pp.1-6
Publisher: ANZMAC
Publisher Place: www
Issue Date: 2010
ISBN: 9780473178208
Conference Name: ANZMAC (2010 : Christchurch : New Zealand)
Statement of
Michael Stokes, Steve Goodman and Sally Rao Hill
Abstract: Consumers of packaged foods in Australia and worldwide are faced with an array of Front ofPackage (FOP) nutritional icons that attempt to influence consumers’ decision making at the point of sale. As obesity becomes an increasingly important health issue for the nation, steps must be taken to reduce the ambiguity of nutritional information so that consumers can make more informed decisions. Following a recent US study by Andrews, Burton and Kees (2010), this paper explores the role that FOP nutritional icons play as signals in the formation of attitudes and purchase intentions in adolescent consumers. In addition, the role of subjective knowledge and motivation will also be explored.
Rights: Copyright status unknown
RMID: 0020103462
Published version:
Appears in Collections:Business School publications

Files in This Item:
There are no files associated with this item.

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.