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|Title:||Front of package nutritional icons and their influence on adolescent consumers' attitude towards and purchase intentions of packaged food|
Rao Hill, S.
|Citation:||Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2010), 'Doing more things less', held the the University of Canterbury, 29 Nov-1 Dec 2010 / P. Ballantine and J. Finsterwalder (eds.): pp.1-6|
|Conference Name:||ANZMAC (2010 : Christchurch : New Zealand)|
|Michael Stokes, Steve Goodman and Sally Rao Hill|
|Abstract:||Consumers of packaged foods in Australia and worldwide are faced with an array of Front ofPackage (FOP) nutritional icons that attempt to influence consumers’ decision making at the point of sale. As obesity becomes an increasingly important health issue for the nation, steps must be taken to reduce the ambiguity of nutritional information so that consumers can make more informed decisions. Following a recent US study by Andrews, Burton and Kees (2010), this paper explores the role that FOP nutritional icons play as signals in the formation of attitudes and purchase intentions in adolescent consumers. In addition, the role of subjective knowledge and motivation will also be explored.|
|Rights:||Copyright status unknown|
|Appears in Collections:||Business School publications|
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