Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/64577
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dc.contributor.authorStokes, M.en
dc.contributor.authorGoodman, S.en
dc.contributor.authorRao Hill, S.en
dc.date.issued2010en
dc.identifier.citationProceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2010), 'Doing more things less', held the the University of Canterbury, 29 Nov-1 Dec 2010 / P. Ballantine and J. Finsterwalder (eds.): pp.1-6en
dc.identifier.isbn9780473178208en
dc.identifier.urihttp://hdl.handle.net/2440/64577-
dc.description.abstractConsumers of packaged foods in Australia and worldwide are faced with an array of Front ofPackage (FOP) nutritional icons that attempt to influence consumers’ decision making at the point of sale. As obesity becomes an increasingly important health issue for the nation, steps must be taken to reduce the ambiguity of nutritional information so that consumers can make more informed decisions. Following a recent US study by Andrews, Burton and Kees (2010), this paper explores the role that FOP nutritional icons play as signals in the formation of attitudes and purchase intentions in adolescent consumers. In addition, the role of subjective knowledge and motivation will also be explored.en
dc.description.statementofresponsibilityMichael Stokes, Steve Goodman and Sally Rao Hillen
dc.language.isoenen
dc.publisherANZMACen
dc.rightsCopyright status unknownen
dc.source.urihttp://anzmac2010.org/proceedings/tracks.htmlen
dc.titleFront of package nutritional icons and their influence on adolescent consumers' attitude towards and purchase intentions of packaged fooden
dc.typeConference paperen
dc.identifier.rmid0020103462en
dc.contributor.conferenceANZMAC (2010 : Christchurch : New Zealand)en
dc.publisher.placewwwen
dc.identifier.pubid32008-
pubs.library.collectionBusiness School publicationsen
pubs.verification-statusVerifieden
pubs.publication-statusPublisheden
dc.identifier.orcidGoodman, S. [0000-0002-6566-2633]en
Appears in Collections:Business School publications

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