Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/66318
Type: Journal article
Title: 10 stances on positioning through the eyes of a marketer
Author: Goodman, S.
Citation: Australian & New Zealand Grapegrower & Winemaker, 2009; 542:76-79
Publisher: Ryan Publications
Issue Date: 2009
ISSN: 1446-8212
Statement of
Responsibility: 
Steve Goodman
Abstract: The article discusses the idea and notion of positioning in relation to wine offerings. It states that getting noticed is important since if the marketplace notices a brand, then it has a position. It also recommends working with retailers to offer tastings of wine and with restaurants to link the wine with particular menu items.
Rights: Copyright of Australian & New Zealand Grapegrower & Winemaker is the property of Winetitles Pty Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.
RMID: 0020110332
Description (link): http://www.winebiz.com.au/gwm/backissues/index.asp?ID=53
Appears in Collections:Business School publications

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