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|Title:||10 stances on positioning through the eyes of a marketer|
|Citation:||Australian & New Zealand Grapegrower & Winemaker, 2009; 542:76-79|
|Abstract:||The article discusses the idea and notion of positioning in relation to wine offerings. It states that getting noticed is important since if the marketplace notices a brand, then it has a position. It also recommends working with retailers to offer tastings of wine and with restaurants to link the wine with particular menu items.|
|Rights:||Copyright of Australian & New Zealand Grapegrower & Winemaker is the property of Winetitles Pty Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.|
|Appears in Collections:||Business School publications|
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