Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/66342
Type: Journal article
Title: Purchase decisions along the supply chain
Author: Goodman, S.
Citation: Australian & New Zealand Grapegrower & Winemaker, 2010; 553(1):61-62
Publisher: Ryan Publications
Issue Date: 2010
ISSN: 1446-8212
Statement of
Responsibility: 
Steve Goodman
Abstract: The article presents an overview of a research that investigated factors that influence consumer choice for the wine supply chain in Australia funded by the Grape and Wine Research and Development Corp. The research initially involved interviews and online discussions with businesses, national retailers and distributors linked to or owned by large wine companies. Among the factors cited that influence decisions to keep wines on and take wines off are sales, gross profit percentage, margin and quality.
Rights: Copyright of Australian & New Zealand Grapegrower & Winemaker is the property of Winetitles Pty Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.
RMID: 0020110324
Published version: http://search.ebscohost.com/login.aspx?direct=true&db=anh&AN=48899888&site=ehost-live&scope=site
Appears in Collections:Business School publications

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