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|Title:||Purchase decisions along the supply chain|
|Citation:||Australian & New Zealand Grapegrower & Winemaker, 2010; 553(1):61-62|
|Abstract:||The article presents an overview of a research that investigated factors that influence consumer choice for the wine supply chain in Australia funded by the Grape and Wine Research and Development Corp. The research initially involved interviews and online discussions with businesses, national retailers and distributors linked to or owned by large wine companies. Among the factors cited that influence decisions to keep wines on and take wines off are sales, gross profit percentage, margin and quality.|
|Rights:||Copyright of Australian & New Zealand Grapegrower & Winemaker is the property of Winetitles Pty Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.|
|Appears in Collections:||Business School publications|
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