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Type: Journal article
Title: The globalization and localization of persuasive marketing communication: A cross-linguistic socio-cultural analysis
Author: Cheung, M.
Citation: Journal of Pragmatics, 2010; 42(2):354-376
Publisher: Elsevier
Issue Date: 2010
ISSN: 0378-2166
Statement of
Ming Cheung
Keywords: Cross-linguistic persuasive communication; Direct marketing; Sales e-mail; Message encoding; Socio-cultural context; Rhetoric
Rights: Copyright 2009 Elsevier B.V. All rights reserved.
DOI: 10.1016/j.pragma.2009.06.012
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Appears in Collections:Media Studies publications

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