Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/69587
Type: Conference item
Title: Click here: The impact of new media on the encoding of persuasive messages in direct marketing
Author: Cheung, M.
Citation: The 58th Annual Conference of the International Communication Association (ICA), held in Montreal Canada 2008
Issue Date: 2008
Conference Name: Annual Conference of the International Communication Association (58th : 2008 : Montreal, Canada)
Rights: Copyright status unknown
RMID: 0030000935
Description (link): http://www.icahdq.org
Appears in Collections:Media Studies publications

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