Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/69587
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dc.contributor.authorCheung, M.en
dc.date.issued2008en
dc.identifier.citationThe 58th Annual Conference of the International Communication Association (ICA), held in Montreal Canada 2008en
dc.identifier.urihttp://hdl.handle.net/2440/69587-
dc.description.urihttp://www.icahdq.orgen
dc.language.isoenen
dc.rightsCopyright status unknownen
dc.titleClick here: The impact of new media on the encoding of persuasive messages in direct marketingen
dc.typeConference itemen
dc.identifier.rmid0030000935en
dc.contributor.conferenceAnnual Conference of the International Communication Association (58th : 2008 : Montreal, Canada)en
dc.identifier.pubid64941-
pubs.library.collectionMedia Studies publicationsen
pubs.verification-statusVerifieden
pubs.publication-statusPublisheden
Appears in Collections:Media Studies publications

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