Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/71025
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Type: Journal article
Title: Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain
Other Titles: Les effets de la revelation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain
Author: Mazodier, M.
Quester, P.
Citation: Recherche et Applications en Marketing, 2010; 25(2):51-68
Publisher: Presses Universitaires de Grenoble
Issue Date: 2010
ISSN: 0767-3701
2051-2821
Statement of
Responsibility: 
Marc Mazodier, Pascale Quester
Keywords: Pseudo-parrainage; parrainage; révélation du pseudo-parrainage; attitude envers le parrainage; implication dans l’événement.
Description: Article published in French only
Rights: Copyright of Recherche et Applications en Marketing is the property of AFM c/o ESCP-EAP
RMID: 0020113840
DOI: 10.1177/076737011002500203
Appears in Collections:Business School publications

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