Please use this identifier to cite or link to this item:
Type: Book chapter
Title: Co-branding: when mixing images and metaphors can deliver better results
Author: Quester, P.
Citation: Perspectives on Brand Management, 2011 / Uncles, M. (ed./s), pp.134-146
Publisher: Tilde University Press
Publisher Place: Australia
Issue Date: 2011
ISBN: 0734610653
Statement of
Pascale Quester
RMID: 0020117605
Description (link):
Appears in Collections:Business School publications

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