Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/72298
Type: | Book chapter |
Title: | Co-branding: when mixing images and metaphors can deliver better results |
Author: | Quester, P. |
Citation: | Perspectives on Brand Management, 2011 / Uncles, M. (ed./s), pp.134-146 |
Publisher: | Tilde University Press |
Publisher Place: | Australia |
Issue Date: | 2011 |
ISBN: | 0734610653 |
Editor: | Uncles, M. |
Statement of Responsibility: | Pascale Quester |
Description (link): | http://trove.nla.gov.au/work/71498287 |
Appears in Collections: | Aurora harvest Business School publications |
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