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Type: Journal article
Title: Consumption dynamics and demographics of Canadian wine consumers: Retailing insights from the tasting room channel
Author: Bruwer, Johan de Wet
Lesschaeve, Isabelle
Campbell, Benjamin L.
Citation: Journal of Retailing and Consumer Services, 2012; 19(1):45-58
Publisher: Elsevier
Issue Date: 2012
ISSN: 0969-6989
School/Discipline: School of Agriculture, Food and Wine
Statement of
Johan Bruwer, Isabelle Lesschaeve, Benjamin L. Campbell
Keywords: Retailing; Wine consumption; Consumer behaviour; Segmentation; Canada; Tasting room; Demographics; Wine tourism
Rights: Copyright © 2011 Elsevier Ltd. All rights reserved.
DOI: 10.1016/j.jretconser.2011.08.008
Appears in Collections:Agriculture, Food and Wine publications

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