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Type: Report
Title: Yield management use by B&B operators in South Australia
Author: Lindsay, N.
List, D.
Mapunda, G.
Publisher: Sustainable Tourism Cooperative Research Centre
Issue Date: 2008
ISBN: 9781920965334
Department: Faculty of Engineering, Computer & Mathematical Sciences
Organisation: Entrepreneurship, Commercialisation & Innovation Centre
Statement of
Noel Lindsay, Dennis List and Gido Mapunda
Description: The primary purpose of this study was to discover to what extent the bed and breakfast industry in South Australia was able to make use of the principles of yield management (YM). A secondary purpose was to explore reactions of potential users to the South Australian Tourism Commissions ConnectSA website, which was set up to enable the use of YM. The ConnectSA website contains an online accommodation booking application that B&B operators and related establishments can use to secure bookings.
Rights: Copyright status unknown
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Appears in Collections:Aurora harvest 4
Entrepreneurship, Commercialisation, and Innovation Centre publications

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