Please use this identifier to cite or link to this item:
|Title:||Yield management use by B&B operators in South Australia|
|Publisher:||Sustainable Tourism Cooperative Research Centre|
|Department:||Faculty of Engineering, Computer & Mathematical Sciences|
|Organisation:||Entrepreneurship, Commercialisation & Innovation Centre|
|Noel Lindsay, Dennis List and Gido Mapunda|
|Description:||The primary purpose of this study was to discover to what extent the bed and breakfast industry in South Australia was able to make use of the principles of yield management (YM). A secondary purpose was to explore reactions of potential users to the South Australian Tourism Commissions ConnectSA website, which was set up to enable the use of YM. The ConnectSA website contains an online accommodation booking application that B&B operators and related establishments can use to secure bookings.|
|Rights:||Copyright status unknown|
|Appears in Collections:||Entrepreneurship, Commercialisation, and Innovation Centre publications|
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.