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|Title:||The potential advantage in the nexus of technologies, businesses, infrastructure, and culture|
|Citation:||Proceedings of the 3rd Cultural & Creative Industry and City Branding International Forum, 'Culture and Science Merging and City Industry Structure Upgrading'. Conference Thesis Compilation, held at Renmin University, Beijing, PRC. 13-14th November, 2011: pp.52-67|
|Publisher:||Renmin University of China|
|Conference Name:||Cultural and Creative Industry and City Branding International Forum (3rd : 2011 : Beijing)|
|Abstract:||Creative industries can help in initiating changes to urban planning and lifestyle choices. Being known as 'green' attracts new businesses to a region, facilitates collaboration between non-traditional business sectors, allows business innovation, grows tourism, and ultimately helps cities to brand themselves as 'liveable' and 'green' to residents. The creative industries are being involved in the cultural change more comprehensively, by being used to design new public communication strategies for information about planning targets, and to disseminate information about consumer choices. Using a few high profile examles e.g. tourism and hospitality, infrastructure development (such as urban planning of parklands, transport), and creative eco-building schemes, like ecoversities, and interviews with personnel involved in the new technologies used, the paper assesses how far creative collaborations can impact on cultural practices at the local level.|
|Rights:||Copyright status unknown|
|Appears in Collections:||Media Studies publications|
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