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Type: Journal article
Title: Driving a fishery along the bumpy ride of today's globalization: the case of the Australian Southern Rock Lobster Association
Author: Dentoni, Domenico
Lu, Jianyong
English, Francis Charles
McBride, Rebecca Patricia
Citation: International Food and Agribusiness Management Review, 2012; 15(4):157-176
Publisher: International Food and Agribusiness Management Association
Issue Date: 2012
ISSN: 1559-2448
School/Discipline: School of Agriculture, Food and Wine
Statement of
Domenico Dentoni, Jianyong Lu, Francis English and Rebecca McBride
Abstract: The case of the Australian Southern Rock Lobster Association describes real issues faced by the Market Development Manager of a collective agri-food organization (SRL) representing all the southern rock lobster fisherman in Victoria, South Australia and Tasmania. The case deals with recent globalization issues faced by the Australian rock lobster industry: the rise of China as a vital and risky market of high-end food products; the financial crisis that affected the US starting from 2006 and the rise of sustainability issues that constrained the rock lobster supply. This case is designed for advanced BSc and MSc in agribusiness and international business. It is relevant for both for strategic management and supply chain management courses. In this case, managers, policy-makers and academics find challenging questions that are still open and can be similarly posed to other agribusiness industries worldwide attempting to compete collectively in international markets.
Keywords: Lobsters; seafood; Seafood CRC; China; Australia; US market
Rights: © 2012 International Food and Agribusiness Management Association (IFAMA). All rights reserved
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Appears in Collections:Agriculture, Food and Wine publications

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