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Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/76542
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Type: Journal article
Title: Celebrity co-branding partners as irrelevant brand information in advertisements
Author: Ilicic, J.
Webster, C.
Citation: Journal of Business Research, 2013; 66(7):941-947
Publisher: Elsevier Science Inc
Issue Date: 2013
ISSN: 0148-2963
Statement of
Responsibility: 		Jasmina Ilicic, Cynthia M. Webster
Keywords: Dilution
celebrity co-branding
match-up
judgment
beliefs
Rights: Copyright © 2011 Elsevier Inc. All rights reserved.
DOI: 10.1016/j.jbusres.2011.12.014
Appears in Collections:Aurora harvest 4
Business School publications

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