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Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/76542
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dc.contributor.authorIlicic, J.-
dc.contributor.authorWebster, C.-
dc.date.issued2013-
dc.identifier.citationJournal of Business Research, 2013; 66(7):941-947-
dc.identifier.issn0148-2963-
dc.identifier.urihttp://hdl.handle.net/2440/76542-
dc.description.statementofresponsibilityJasmina Ilicic, Cynthia M. Webster-
dc.language.isoen-
dc.publisherElsevier Science Inc-
dc.rightsCopyright © 2011 Elsevier Inc. All rights reserved.-
dc.source.urihttp://dx.doi.org/10.1016/j.jbusres.2011.12.014-
dc.subjectDilution-
dc.subjectcelebrity co-branding-
dc.subjectmatch-up-
dc.subjectjudgment-
dc.subjectbeliefs-
dc.titleCelebrity co-branding partners as irrelevant brand information in advertisements-
dc.typeJournal article-
dc.identifier.doi10.1016/j.jbusres.2011.12.014-
pubs.publication-statusPublished-
Appears in Collections:Aurora harvest 4
Business School publications

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