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dc.contributor.authorPlewa, C.-
dc.contributor.authorConduit, J.-
dc.contributor.authorQuester, P.-
dc.contributor.authorJohnson, C.-
dc.identifier.citationJournal of Business Ethics, 2015; 127(3):643-659-
dc.descriptionReceived: 29 June 2013 / Accepted: 15 January 2014-
dc.description.abstractAbstract Corporate volunteering (CV) is known to be an effective employee engagement initiative. However, despite the prominence of corporate social responsibility (CSR) in academia and practice, research is yet to investigate whether and how CV may influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in Australia show perceived familiarity with a company’s CV programme to positively impact CSR image and firm image, partially mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word-of-mouth. Further analysis reveals the moderating effect of perceived leveraging of the corporate volunteering programme, customer status and the value individuals place on CSR. The paper concludes with theoretical and managerial implications, as well as an agenda for future research.-
dc.description.statementofresponsibilityCarolin Plewa, Jodie Conduit, Pascale G. Quester, Claire Johnson-
dc.rights© Springer Science+Business Media Dordrecht 2014-
dc.subjectCorporate volunteering-
dc.subjectCSR image-
dc.subjectConsumer Attribution-
dc.titleThe impact of corporate volunteering on CSR image: a consumer perspective-
dc.typeJournal article-
dc.identifier.orcidPlewa, C. [0000-0002-4570-0065]-
dc.identifier.orcidConduit, J. [0000-0002-9725-2663]-
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]-
Appears in Collections:Aurora harvest
Business School publications

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