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Type: Journal article
Title: Pregnant women's use of information and communications technologies to access pregnancy-related health information in South Australia
Author: Rodger, D.
Skuse, A.
Wilmore, M.
Humphreys, S.
Dalton, J.
Flabouris, M.
Clifton, V.
Citation: Australian Journal of Primary Health, 2013; 19(4):308-312
Publisher: Australian Journal Primary Health, Australian Institute Primary Care & School Public Health
Issue Date: 2013
ISSN: 1448-7527
1836-7399
Statement of
Responsibility: 
D. Rodger, A. Skuse, M. Wilmore, S. Humphreys, J. Dalton, M. Flabouris and V. L. Clifton
Abstract: This paper examines how pregnant women living in South Australia use information and communication technologies (ICTs), principally Internet and mobile phones, to access pregnancy-related information. It draws on 35 semistructured interviews conducted as part of the ‘Health-e Baby’ project, a qualitative study designed to assess the information needs and ICT preferences of pregnant women cared for at a South Australian metropolitan teaching hospital. Our research shows that although ICTs offer exciting possibilities for health promotion and the potential for new forms of communication, networking and connection, we cannot assume the effectiveness of communicating through such channels, despite near universal levels of ICT access. In turn, this highlights that if e-mediated health promotion is to be effective, health promoters and practitioners need to better understand ICT access, usage and content preferences of their clients.
Keywords: App; health communication; health promotion; Internet; mobile phone; smartphone; website
Rights: Copyright status unknown
RMID: 0020133523
DOI: 10.1071/PY13029
Appears in Collections:Obstetrics and Gynaecology publications

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