Please use this identifier to cite or link to this item:
|Scopus||Web of Science®||Altmetric|
|Title:||What does sustainability mean? Knowledge gleaned from applying mixed methods research to wine grape growing|
|Citation:||Journal of Mixed Methods Research, 2014; Online(3):1-20|
|Irina Santiago-Brown, Cate Jerram, Andrew Metcalfe and Cassandra Collins|
|Abstract:||We present outcomes from a mixed methods research project in agricultural sciences. An atypical methodology for sciences was developed as the only way to avoid embedded assumptions commonly seen in sustainability investigations. Eighty-three upper echelon participants from the wine grape industry participated in 14 focus groups in five countries: Australia, Chile, New Zealand, South Africa, and the United States. Quantitative measures were compared with results from qualitatively coded participant utterances using two content analysis software tools: Leximancer and NVivo. This article presents the strategies and method applied in this investigation to define sustainability. A consensual sustainability definition prior to the establishment of assessment systems is essential. The model developed seems to be viable for similar sustainability investigations of individual organizations.|
|Keywords:||Mixed methods; sustainability; concept map; assisted focus group method of enquiry; viticulture|
|Description:||Extent: 20 p.|
|Rights:||© The Author(s) 2014|
|Appears in Collections:||Agriculture, Food and Wine publications|
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.