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Type: Journal article
Title: What does sustainability mean? Knowledge gleaned from applying mixed methods research to wine grape growing
Author: Santiago-Brown, I.
Jerram, C.
Metcalfe, A.
Collins, C.
Citation: Journal of Mixed Methods Research, 2014; Online(3):1-20
Publisher: SAGE Publications
Issue Date: 2014
ISSN: 1558-6901
Statement of
Irina Santiago-Brown, Cate Jerram, Andrew Metcalfe and Cassandra Collins
Abstract: We present outcomes from a mixed methods research project in agricultural sciences. An atypical methodology for sciences was developed as the only way to avoid embedded assumptions commonly seen in sustainability investigations. Eighty-three upper echelon participants from the wine grape industry participated in 14 focus groups in five countries: Australia, Chile, New Zealand, South Africa, and the United States. Quantitative measures were compared with results from qualitatively coded participant utterances using two content analysis software tools: Leximancer and NVivo. This article presents the strategies and method applied in this investigation to define sustainability. A consensual sustainability definition prior to the establishment of assessment systems is essential. The model developed seems to be viable for similar sustainability investigations of individual organizations.
Keywords: Mixed methods; sustainability; concept map; assisted focus group method of enquiry; viticulture
Description: Extent: 20 p.
Rights: © The Author(s) 2014
RMID: 0030000036
DOI: 10.1177/1558689814534919
Appears in Collections:Agriculture, Food and Wine publications

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