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Type: Journal article
Title: Investigating the service brand: a customer value perspective
Author: Brodie, R.
Whittome, J.
Brush, G.
Citation: Journal of Business Research, 2009; 62(3):345-355
Publisher: Elsevier
Issue Date: 2009
ISSN: 0148-2963
Statement of
Roderick J. Brodie, James R.M. Whittome, Gregory J. Brush
Keywords: Brand; Service; Image; Reputation; Trust; Customer value; Customer loyalty
Rights: Copyright © 2008 Elsevier Inc. All rights reserved.
DOI: 10.1016/j.jbusres.2008.06.008
Appears in Collections:Aurora harvest 7
Business School publications

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