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Type: Journal article
Title: The plurality of co-existing business models: investigating the complexity of value drivers
Author: Benson-Rea, M.
Brodie, R.
Sima, H.
Citation: Industrial Marketing Management, 2013; 42(5):717-729
Publisher: Elsevier Science
Issue Date: 2013
ISSN: 0019-8501
Statement of
Maureen Benson-Rea, Roderick J. Brodie, Herbert Sima
Keywords: Business models; typology; industry; value; pluralism
Rights: © 2013 Elsevier Inc. All rights reserved.
DOI: 10.1016/j.indmarman.2013.05.011
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Appears in Collections:Aurora harvest 2
Business School publications

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