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Type: Journal article
Title: International marketing strategies in industrial clusters: insights from the Southern Hemisphere
Author: Felzensztein, C.
Stringer, C.
Benson-Rea, M.
Freeman, S.
Citation: Journal of Business Research, 2014; 67(5):837-846
Publisher: Elsevier
Issue Date: 2014
ISSN: 0148-2963
Statement of
Christian Felzensztein, Christina Stringer, Maureen Benson-Rea, Susan Freeman
Abstract: Abstract not available
Keywords: Industry clusters; International marketing strategies; Wine industry; Southern Hemisphere; Latin America; Australia; New Zealand; Chile; Argentina
Rights: © 2013 Elsevier Inc. All rights reserved.
DOI: 10.1016/j.jbusres.2013.07.002
Appears in Collections:Aurora harvest 2
Business School publications

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