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https://hdl.handle.net/2440/86393
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Type: | Journal article |
Title: | International marketing strategies in industrial clusters: insights from the Southern Hemisphere |
Author: | Felzensztein, C. Stringer, C. Benson-Rea, M. Freeman, S. |
Citation: | Journal of Business Research, 2014; 67(5):837-846 |
Publisher: | Elsevier |
Issue Date: | 2014 |
ISSN: | 0148-2963 1873-7978 |
Statement of Responsibility: | Christian Felzensztein, Christina Stringer, Maureen Benson-Rea, Susan Freeman |
Abstract: | Abstract not available |
Keywords: | Industry clusters; International marketing strategies; Wine industry; Southern Hemisphere; Latin America; Australia; New Zealand; Chile; Argentina |
Rights: | © 2013 Elsevier Inc. All rights reserved. |
DOI: | 10.1016/j.jbusres.2013.07.002 |
Published version: | http://dx.doi.org/10.1016/j.jbusres.2013.07.002 |
Appears in Collections: | Aurora harvest 2 Business School publications |
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