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Type: Journal article
Title: Brand attachment and consumer emotional response to unethical firm behavior: a cause and consequence perspective
Author: Schmalz, S.
Orth, U.
Citation: Psychology and Marketing, 2012; 29(11):869-884
Publisher: Wiley
Issue Date: 2012
ISSN: 0742-6046
Statement of
Sebastian Schmalz, Ulrich R. Orth
Abstract: Abstract not available
Rights: © 2012 Wiley Periodicals, Inc
DOI: 10.1002/mar.20570
Appears in Collections:Aurora harvest 7
Business School publications

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