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Type: Journal article
Title: Self-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption context
Author: Plewa, C.
Palmer, K.
Citation: International Journal of Sports Marketing & Sponsorship, 2014; 15(4):26-39
Publisher: International Marketing Reports
Issue Date: 2014
ISSN: 1464-6668
Statement of
Carolin Plewa, Karen Palmer
Abstract: Abstract not available
Keywords: brand personality dimensions; consumption behaviour; self-congruence theory; sports sponsorship response
Rights: © 2014 International Marketing Reports
RMID: 0030018545
DOI: 10.1108/IJSMS-15-04-2014-B004
Published version:
Appears in Collections:Business School publications

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