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Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/91431
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dc.contributor.authorPlewa, C.-
dc.contributor.authorPalmer, K.-
dc.date.issued2014-
dc.identifier.citationInternational Journal of Sports Marketing and Sponsorship, 2014; 15(4):26-39-
dc.identifier.issn1464-6668-
dc.identifier.urihttp://hdl.handle.net/2440/91431-
dc.description.abstractAbstract not available-
dc.description.statementofresponsibilityCarolin Plewa, Karen Palmer-
dc.language.isoen-
dc.publisherInternational Marketing Reports-
dc.rights© 2014 International Marketing Reports-
dc.source.urihttp://proxy.library.adelaide.edu.au/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a2h&AN=97464123&site=ehost-live&scope=site-
dc.subjectbrand personality dimensions; consumption behaviour; self-congruence theory; sports sponsorship response-
dc.titleSelf-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption context-
dc.typeJournal article-
dc.identifier.doi10.1108/IJSMS-15-04-2014-B004-
pubs.publication-statusPublished-
dc.identifier.orcidPlewa, C. [0000-0002-4570-0065]-
Appears in Collections:Aurora harvest 7
Business School publications

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