Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/91431
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dc.contributor.authorPlewa, C.en
dc.contributor.authorPalmer, K.en
dc.date.issued2014en
dc.identifier.citationInternational Journal of Sports Marketing & Sponsorship, 2014; 15(4):26-39en
dc.identifier.issn1464-6668en
dc.identifier.urihttp://hdl.handle.net/2440/91431-
dc.description.abstractAbstract not availableen
dc.description.statementofresponsibilityCarolin Plewa, Karen Palmeren
dc.language.isoenen
dc.publisherInternational Marketing Reportsen
dc.rights© 2014 International Marketing Reportsen
dc.source.urihttp://proxy.library.adelaide.edu.au/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a2h&AN=97464123&site=ehost-live&scope=siteen
dc.subjectbrand personality dimensions; consumption behaviour; self-congruence theory; sports sponsorship responseen
dc.titleSelf-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption contexten
dc.typeJournal articleen
dc.identifier.rmid0030018545en
dc.identifier.doi10.1108/IJSMS-15-04-2014-B004en
dc.identifier.pubid163819-
pubs.library.collectionBusiness School publicationsen
pubs.library.teamDS08en
pubs.verification-statusVerifieden
pubs.publication-statusPublisheden
dc.identifier.orcidPlewa, C. [0000-0002-4570-0065]en
Appears in Collections:Business School publications

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