Adelaide Research & Scholarship
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https://hdl.handle.net/2440/94208
| Type: | Conference item |
| Title: | Good from far but far from good: the effects of visual fluency on impressions of package design |
| Author: | Orth, U. Malkewitz, K. |
| Citation: | Advances in Consumer Research, 2009 / McGill, A.L., Shavitt, S. (ed./s), vol.36, pp.696-697 |
| Publisher: | Association for Consumer Research |
| Issue Date: | 2009 |
| Series/Report no.: | Advances in Consumer Research |
| ISBN: | 978-0-915552-63-4 |
| ISSN: | 0098-9258 |
| Conference Name: | ACR 2009 North American Conference (22 Oct 2009 - 25 Oct 2009 : Pittsburgh, PA) |
| Editor: | McGill, A.L. Shavitt, S. |
| Statement of Responsibility: | Ulrich R. Orth, Keven Malkewitz |
| Description: | Extended abstract |
| Rights: | © 2009 Association for Consumer Research |
| Published version: | http://acrwebsite.org/volumes/14201/volumes/v36/NA-36 |
| Appears in Collections: | Aurora harvest 2 Business School publications |
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