Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/94208
Type: Conference item
Title: Good from far but far from good: the effects of visual fluency on impressions of package design
Author: Orth, U.
Malkewitz, K.
Citation: Advances in Consumer Research, 2009 / vol.36, pp.696-697
Publisher: Association for Consumer Research
Issue Date: 2009
Series/Report no.: Advances in Consumer Research
ISBN: 978-0-915552-63-4
ISSN: 0098-9258
Conference Name: ACR 2009 North American Conference (22 Oct 2009 - 25 Oct 2009 : Pittsburgh, PA)
Statement of
Responsibility: 
Ulrich R. Orth, Keven Malkewitz
Description: Extended abstract
Rights: © 2009 Association for Consumer Research
RMID: 0020138525
Published version: http://acrwebsite.org/volumes/14201/volumes/v36/NA-36
Appears in Collections:Business School publications

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