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Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/94208
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dc.contributor.authorOrth, U.-
dc.contributor.authorMalkewitz, K.-
dc.contributor.editorMcGill, A.L.-
dc.contributor.editorShavitt, S.-
dc.date.issued2009-
dc.identifier.citationAdvances in Consumer Research, 2009 / McGill, A.L., Shavitt, S. (ed./s), vol.36, pp.696-697-
dc.identifier.isbn978-0-915552-63-4-
dc.identifier.issn0098-9258-
dc.identifier.urihttp://hdl.handle.net/2440/94208-
dc.descriptionExtended abstract-
dc.description.statementofresponsibilityUlrich R. Orth, Keven Malkewitz-
dc.language.isoen-
dc.publisherAssociation for Consumer Research-
dc.relation.ispartofseriesAdvances in Consumer Research-
dc.rights© 2009 Association for Consumer Research-
dc.source.urihttp://acrwebsite.org/volumes/14201/volumes/v36/NA-36-
dc.titleGood from far but far from good: the effects of visual fluency on impressions of package design-
dc.typeConference item-
dc.contributor.conferenceACR 2009 North American Conference (22 Oct 2009 - 25 Oct 2009 : Pittsburgh, PA)-
pubs.publication-statusPublished-
Appears in Collections:Aurora harvest 2
Business School publications

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