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Type: Journal article
Title: Theorizing about resource integration through service-dominant logic
Author: Peters, L.
Lobler, H.
Brodie, R.
Breidbach, C.
Hollebeek, L.
Smith, S.
Sorhammar, D.
Varey, R.
Citation: Marketing Theory: an international review, 2014; 14(3):249-268
Publisher: Sage
Issue Date: 2014
ISSN: 1470-5931
Statement of
Linda D. Peters, Helge Löbler, Roderick J. Brodie, Christoph F. Breidbach, Linda D. Hollebeek, Sandra D. Smith, David Sörhammar, Richard J. Varey
Abstract: Resource integration, as it relates to value creation, has recently been a key aspect of the discussions about service-dominant (S-D) logic. However, the majority of research pays relatively little explicit attention to the process of theorizing and the epistomological and ontological assumptions upon which the theorizing process is based. This article addresses these issues. The processes that relate to theorizing and developing strong theory are discussed. We then examine how to conceptualize ‘resources’ and ‘resource integration’ following differing ontological and epistemological assumptions that guide the theorizing process. Research recommendations to help navigate through the finer details underlying the theorizing process and to advance a general theory of resource integration are developed.
Keywords: Ontological/epistemological assumptions; resource integration; S-D logic; theorizing
Rights: © The Author(s) 2014
DOI: 10.1177/1470593114534341
Appears in Collections:Aurora harvest 7
Business School publications

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