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Type: Journal article
Title: The Academic Online: Constructing Persona Through the World Wide Web
Author: Barbour, K.
Marshall, P.
Citation: First Monday, 2012; 17(9)
Publisher: University of Illinois at Chicago Library
Issue Date: 2012
ISSN: 1396-0466
Statement of
Kim Barbour, David Marshall
Abstract: This paper explores the way individuals are part of the prestige economy generated by universities as institutions. It explores how the construction of online identities or persona is now an essential activity for the academic both from the perspective of university value and individual/career value. Five distinct types of academic persona are explored primarily through academics working in digital communication areas; through these cases and examples this new communication environment is explored. This paper concludes that institutions and individuals need to develop in the most pragmatic sense, online academic persona and ensure that these online ‘selfs’ are connected with authenticity to the professional work of the academic.
Rights: This paper is licensed under a Creative Commons Attribution–NonCommercial–NoDerivs 3.0 Unported License.
DOI: 10.5210/fm.v0i0.3969
Appears in Collections:Aurora harvest 3
Media Studies publications

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