Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/95419
Type: Journal article
Title: Persona to persona studies
Author: Barbour, K.
Marshall, P.D.
Moore, C.
Citation: M/C Journal, 2014; 17(3):1-6
Publisher: M/C - Media and Culture
Issue Date: 2014
ISSN: 1441-2616
Statement of
Responsibility: 
Kim Barbour, P. David Marshall, Christopher Moore
Abstract: Sometimes a particular concept—a simple term—is the spark to a series of ideas. It might be ostentatious and perhaps hubristic that the editors of an issue on persona might imagine that their choice of the term persona has provided this intellectual spark. Fully aware of that risk, we want to announce that it has. The response to the call for papers related to persona was our first sign that something special was being initiated. The sheer number and interdisciplinary breadth of the abstracts and ultimate submissions was evidence that the term ‘persona’ was the catalyst to an explosion of ideas. As the responses flowed into the journal and to us, we became aware of the meme-like qualities of the many interpretations and history of the term, each with its own idiosyncratic coding of patterned similarity.
Rights: This work is licensed under a Creative Commons Attribution - Noncommercial - No Derivatives 3.0 License.
RMID: 0030037025
Published version: http://journal.media-culture.org.au/index.php/mcjournal/article/viewArticle/841
Appears in Collections:Media Studies publications

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