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Type: Journal article
Title: Collaborative theorising about markets and marketing and service-dominant logic
Author: Brodie, R.
Storbacka, K.
Citation: Marketing Theory: an international review, 2014; 14(3):231-237
Publisher: Sage
Issue Date: 2014
ISSN: 1470-5931
Statement of
Roderick J. Brodie and Kaj Storbacka
Rights: © The Author(s) 2014
DOI: 10.1177/1470593114534338
Appears in Collections:Aurora harvest 3
Business School publications

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