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Type: Journal article
Title: Being better vs. being different: differentiation, competition, and pricing strategies in the Spanish hotel industry
Author: Becerra, M.
Santaló, J.
Silva, R.
Citation: Tourism Management, 2013; 34:71-79
Publisher: Elsevier
Issue Date: 2013
ISSN: 0261-5177
Statement of
Manuel Becerra, Juan Santaló, Rosario Silva
Abstract: Abstract not available
Keywords: Differentiation; Competition; Prices; Hotel industry
Rights: Copyright © 2012 Elsevier Ltd. All rights reserved.
RMID: 0030015364
DOI: 10.1016/j.tourman.2012.03.014
Appears in Collections:Business School publications

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