Please use this identifier to cite or link to this item:
Scopus Web of Science® Altmetric
Type: Journal article
Title: The relative contribution of love and trust towards customer loyalty
Author: Chen, S.
Quester, P.
Citation: Australasian Marketing Journal, 2015; 23(1):13-18
Publisher: Elsevier
Issue Date: 2015
ISSN: 1441-3582
Statement of
Shu-Ching Chen, Pascale G. Quester
Abstract: Abstract not available.
Keywords: Customer loyalty; love; trust; service encounter
Rights: © 2014 Australian and New Zealand Marketing Academy. Published by Elsevier Ltd. All rights reserved.
DOI: 10.1016/j.ausmj.2014.12.003
Appears in Collections:Aurora harvest 7
Business School publications

Files in This Item:
There are no files associated with this item.

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.