Adelaide Research & Scholarship
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https://hdl.handle.net/2440/95852
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| Type: | Journal article |
| Title: | The relative contribution of love and trust towards customer loyalty |
| Author: | Chen, S. Quester, P. |
| Citation: | Australasian Marketing Journal, 2015; 23(1):13-18 |
| Publisher: | Elsevier |
| Issue Date: | 2015 |
| ISSN: | 1441-3582 1839-3349 |
| Statement of Responsibility: | Shu-Ching Chen, Pascale G. Quester |
| Abstract: | Abstract not available. |
| Keywords: | Customer loyalty; love; trust; service encounter |
| Rights: | © 2014 Australian and New Zealand Marketing Academy. Published by Elsevier Ltd. All rights reserved. |
| DOI: | 10.1016/j.ausmj.2014.12.003 |
| Published version: | http://dx.doi.org/10.1016/j.ausmj.2014.12.003 |
| Appears in Collections: | Aurora harvest 7 Business School publications |
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